LOGO DESIGN
Corporate Identity Redesign
- 2020
We completely revamped the visual identity of immigration attorney Yohana Saucedo. The project involved evolving the logo into a more solid, elegant, and contemporary image, featuring a watercolor-inspired style and multilingual typography.
The new design features a stylized hummingbird with a harmonious and professional color palette, paired with a serif typeface that conveys trust and authority, while maintaining a warm and approachable tone.
This redesign allowed the brand to better reflect its current positioning, strengthening its presence in both digital and physical environments with a coherent, modern, and memorable image.
Digital Marketing
Digital Content Strategy and Creation
- De Septiembre 2024 a Septiembre 2025
We developed a comprehensive social media content strategy aimed at positioning Yohana Saucedo as an authority in immigration matters. Our work ranges from editorial planning to the creative and technical execution of each post.
We handled idea generation, scriptwriting for video, effective and engaging captions, and the graphic design for posts on Facebook, Instagram, and YouTube. We also coordinated audiovisual production, including YouTube video thumbnails, and managed the scheduling of both organic and paid publications.
In addition, we implemented paid media strategy, including audience segmentation and campaign optimization. We also responded to comments and frequently asked messages to strengthen community connection.
The result: a professional, coherent, and close digital presence, aligned with the brand’s values and designed to build trust and attract new clients.
Client social media:
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